Join us on Thursday, April 2nd at 6:00pm at Workbar Needham for the launch of Money Stories by product legend Rich Mironov.
One of the hardest parts of working in product — and more important now than ever — is explaining why your work deserves investment.
Most teams can explain what they’re building.
Few can clearly answer:
Why this? Why now? And what does it do for the business?
As AI accelerates delivery and expectations rise, this gap is getting harder to hide.
Product teams ship roadmaps, features, and experiments.
Leaders are asking different questions:
- Where should we invest — and why now?
- What’s the impact on revenue, cost, or risk?
- Why will this work… and what could go wrong?
Most teams answer with features.
The strongest teams answer with decisions, numbers, and evidence.
Learn how to close that gap with Rich Mironov at the launch of Money Stories.
On Thursday, April 2 at 6:00pm, Rich will share how product and technical leaders can:
- Frame initiatives as investments with clear outcomes
- Translate product work into revenue, cost, and risk impact
- Communicate tradeoffs in a way leaders actually act on
- Build trust by making decisions explicit and grounded in evidence
Because this is the difference between being included in the conversation — and being trusted to drive it.
The evening will include a short talk from Rich followed by live Q&A.
Who this is for:
- PMs who want more influence in business and executive conversations
- Senior ICs and leaders who need their work to land beyond the product org
- Anyone tired of shipping without clear business impact
We’re so excited to welcome Rich, product legend, back to the Boston product community for this special launch. AND he’ll be giving away a limited number of copies of Money Stories during the event.
Light refreshments will be provided, and space is limited — RSVP early.
- BPMA members: Tickets are FREE with your membership. Please check your email for a promo code.
- Non-members: Tickets are $15. Reserve your spot on Eventbrite.
Thursday, April 2 • 6:00-8:00 PM • Workbar Needham
Meet our Speaker & Author!
Rich Mironov
Rich has led product teams for 40 years, including six B2B software startups (3 exits) and 15 interim CPO roles. Today, he coaches product leaders. Rich is the author of "Money Stories: Communicating the Value of Product Work" and "The Art of Product Management." He been blogging about software product management since 2002 and launched the first Product Camps. His first visit to BPMA was in 2016.
About the Book: Money Stories
DON’T BRING A BACKLOG TO A GUNFIGHT!
Product managers talk about features. Executives talk about revenue. Money Stories are how product and technical leaders translate what they are building into how it will make money and why that work is essential. In terms that their audience understands. And product leaders need to understand how they are really measured to get the resources and respect they expect.
