October 29, 2024
Blog
Product Management
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Product Marketing
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Product Strategy
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Winning with Product Pricing

Pricing your products is one of the most important tasks of product managers and product marketing managers. And unfortunately, most companies take an inferior approach to pricing their products. In this session will present a more strategic approach to pricing that will accelerate profitable growth. Some of the topics we will address:

 

  • Classic pricing mistakes
  • Differences between strategic and tactical approaches to pricing
  • The keys to laying a solid foundation for effective pricing

We will use real world examples to make the concepts relatable.   So join us to learn how to become a pricing star.

See you there! 

Neil Baron is a leading authority for helping organizations accelerate revenues for high value products and services. Prior to starting the consulting firm, Baron Strategic Partners in 2009, he served in customer facing leadership roles for a variety of technology companies.  Neil is the founder of the Boston Product Executives Forum and member of the BPMA board.

Hannes Migga-Vierke is a seasoned executive with expertise spanning product management, B2B/DTC marketing, and B2B channel sales. Proficient in navigating diverse markets, specializing in cybersecurity, hosting, IaaS, and SaaS business platforms. Accomplished leader excelling in both strategic and hands-on roles, consistently surpassing targets in hyper-growth environments. Known for innovation, structured thinking, and analytical decision-making. Delivering impactful results by creating profitable value-added products and Services for organizations.