All user stories are not created equal. They may follow the same format but there are two types of user stories for distinctly different purposes. You’ll learn both in this workshop. BONUS: You’ll also learn the value of high-fidelity user stories for marketing and sales – without changing a thing!
Target audience – product managers, product owners and product designers
More usable products
Clear customer business goals that are conducive to greater technical innovation
Fewer redesigns or re-do’s
New techniques and formats for higher-fidelity user stories
A layered approach for developing clearer user stories
Mapping user stories to strategic customer goals
Friday, July 21, 2017 9:00 AM - 1:00 PM
Bentley University - Smith Academic Technology Center, Classroom 223 175 Forest Street Waltham, Massachusetts 02452 United States
John Mansour is the founder and managing partner at Proficientz. He has more than 25 years of practical experience in high technology product management, product marketing, marketing communications and sales. John has worked in organizations ranging from start-ups to Fortune 1000 companies. Much of John’s success can be attributed to his extensive operations experience in senior management positions in software companies, healthcare, distribution and retail.
As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 – 2010.